date:May 19, 2014
Mondelez International has announced that its OREO brand, the worlds favorite cookie, will partner with Paramount Pictures for the global release of the upcoming Michael Bayfilm Transformers: Age of Extinction, which will be launched in the US on June 27. Covering over 35 countries, this first-ever global movie partnership includes a global TV spot directed by Michael Bay, Transformers-themed OREO cookies and packaging, point-of-sale activations as well as digital and social media efforts.
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