Wholesome snacking inspires Kellogg innovation
date:May 19, 2014
The Kellogg Co. keys in on convenience with its latest spate of new product offerings. From portable cereal pouches to frozen breakfast sandwiches, forthcoming launches are designed for on-the-go eating with added benefits of whole grains.

Debuting in the cereal aisle are Kelloggs Jif Peanut Butter cereal, with 100 calories and 8 grams of whole grains, and Rice Krispies Multi-Grain Shapes cereal, made with rice and whole grain with 6 grams of sugar per serving.

The company also is repositionin
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