date:May 19, 2014
look at the I.R.I. data for Kansas City, were now up to an 8.2 share; Cincinnati, were an 8 share; and in markets like St. Louis, were now up to 8.5 share. The new brands in conjunction with Natures Own and our Tastykake really are helping to establish our business in these new markets.
Conceptually, the acquisition of Wonder has been a great positive as Flowers looks to enhance its relationships with customers, Mr. Shiver said.
The conversation with retailers is very positive, he said. Retai