date:May 16, 2014
playful, tasty and engaging.
Jeannette Clayton, Pearlfisher Design Director commented, Our big idea, Play with your food inspired all our design and communications solutions.
Understanding food should be fun and engaging, the design execution, both on-pack and online, is bold, colourful and alive, communicating vibrancy, entertainment and tasty naturalness in an emotional yet reassuring way. The moustache device signifies the key ingredients across the entire portfolio of 70 SKUs including