date:May 16, 2014
he same engagement or trust as foreign brands.
Fegan continued, We identified the opportunity to create an aspirational, affordable and emotional brand for the under-exploited value segment which does not play by the rules.
We created Sami-s-Usami a brand inspired by foreign design cues to reassure mums and communicate baby-food in a modern and navigable way. Sami-s-Usami puts baby-food at the centre of the familys attention and evolves the baby-food world from protective and functional to