date:May 16, 2014
tion, it is the brand of choice for a growing segment of health-conscious consumers who use baby-food, specifically fruit and vegetable based purees, to supplement their diet.
Rory Fegan, Pearlfisher Brand Strategy Director, commented, The Russian baby-food market is rapidly growing and full of increasingly sophisticated international players. Thechallenge with traditional local baby-food brands is they are functional, old-fashioned and lack taste appeal; and as a result they do not generate t