date:May 16, 2014
Pearlfisher creates Sami-s-Usami, a new game-changing brand that revolutionises the Russian baby-food market. The work spans brand strategy, portfolio architecture, identitydesign, naming, art direction, packaging design, website design and brand communications.
Sami-s-Usami, meaning we are wise by ourselves, is a new brand and range of products created by Umnitsa, one of Russias most trusted and progressive baby-food companies, targeted to price conscious yet aspirational Russian mums. In addi