Farmland unveils cook in bag pork products
date:Jul 20, 2012
Dinner's In the Bag! A television commercial features the James Brown Motown classic 'Papa's Got a Brand New Bag'. The campaign also includes radio, print, online advertising and social media integration, the company said.

We have conducted extensive consumer research to understand the different types of pork consumers, what motivates them, and what needs are most important, said Brendan Smith, vice president of marketing for Farmland. A common theme across several consumer groups was an ongoi
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