date:May 16, 2014
e performance, department share, sales velocity, promotion (time frames, frequency, depth of promotional discount), and Retail Price; retailers were then sorted based on performance in order to compare the ten best retailers, labeled Best of Class (BOC), with the 10 lowest performing retailers.
BOC retailers wild salmon sales were correlated with better total seafood department sales performance:
When wild salmon was offered on a year-round basis in the seafood counter, sales of both wild