date:May 16, 2014
A recent study by the Alaska Seafood Marketing Institute (ASMI) analyzed sales performance of 60 large and midsized food retail chains in three major Alaska seafood categories wild salmon, cod and crab (king, snow, and Dungeness) and discovered several opportunities for retailers to improve sales, totaling up to more than USD 300 million (EUR 219 million) annually if all retailers were to adopt optimal promotion strategies.
Retailers were scored on a five-point scale in the areas of fair shar