date:May 16, 2014
ial director Mark Campbell said:
We spotted a huge opportunity in the sausage roll market and are excited to be bringing some fresh NPD to the table.
Against a competitive set dominated by own-brand, our premium branded sausage rolls offer real stand-out both on-shelf and in taste.
With summer approaching were giving consumers a premium alternative to the usual sausage rolls that dominate the aisle a tasty, hand-finished product to take to picnics, share for lunch or as an on-the-go snack