Cereal makers look to Latinos to help spur turnaround
date:May 16, 2014
ereal is more popular among fans. Featured in the program is American soccer player Omar Gonzalez of the Los Angeles Galaxy. The son of Mexican parents, Mr. Gonzalez holds a Mexican passport and dual citizenship with both the United States and Mexico.

Post also has been pleased with the companys efforts to promote the Honey Bunches of Oats brand to Hispanic consumers.

Minneapolis-based General Mills, Inc., meanwhile, has ramped up its marketing program geared toward Hispanic consumers. Initiat
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