Cereal makers look to Latinos to help spur turnaround
date:May 16, 2014
, which compared with 33% of non-Hispanic households with children, the report said. Additionally, Hispanic households without children were nearly twice as likely as their non-Hispanic counterparts to have consumed 21 or more servings of cold breakfast cereal in the past 30 days, Packaged Facts said.

Several of the largest cereal companies have picked up on the trend.

In mid-April, Battle Creek, Mich.-based The Kellogg Co. said it is taking a fresh approach to reaching and connecting with His
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