date:May 16, 2014
clout of Latino consumers.
Although the population of children as a whole is expected to decline in the coming years, Packaged Facts noted there will be a substantial growth in the population of Latinos under the age of 14.
The report found Hispanic households are more likely than non-Hispanic households to have consumed 21 or more servings of cold breakfast cereal in the last 30 days. Approximately 39% of Hispanic households with children consumed 21 or more servings of cold breakfast cereal