ABP Food partners with genetics firm Genus to improve beef quality
date:May 16, 2014
nd better quality product for the consumer.

The genetic company will commence providing superior beef genetics to ABP suppliers during the second half of 2014.

Genus CEO Karim Bitar said: We believe that by entering into strategic partnerships with integrated beef producers, together we will be able to deliver significant value enhancement across the supply chain. ABP has a track record of implementing cutting edge technology in order to produce high quality beef with maximum efficiency, and w
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