date:May 16, 2014
cent in the 15 weeks to April 20, its fiscal first quarter, compared with the same period last year, returning to growth after a 0.1 percent decline in its previous Christmas quarter. Total sales rose 1.3 percent.
Pledges to cut prices have also come from Tesco and Morrisons, while Sainsbury has vowed to remain competitive, raising analysts' concerns about a possible price war hitting margins and earnings across the industry.
Asked if a grocery price war was being waged, Clarke said: Not from