date:May 16, 2014
Supermarket chain Asda, the British arm of the world's biggest retailer Wal-Mart, said a strategy to cut prices had stemmed a loss of customers to discounters and attracted them from its three big rivals.
In common with market leader Tesco, Sainsbury and Morrison, Asda has been hit by the rapid rise of the hard discounters Aldi and Lidl in the UK.
Asda, based in Leeds, northern England and whose slogan is saving you money every day, said in November it had identified structural change in the m