date:May 15, 2014
YoCrunch, a part of yogurt company Danone, is teaming up with Kellogg Company, to launch new YoCrunch Cereal Bowl.
The new offering will feature Kellogg's cereals such as Frosted Flakes, Froot Loops or Special K in a new dome-shaped top with YoCrunch's yogurt.
YoCrunch senior brand manager Elliot Shifrin said that about two-thirds of yogurt consumers are already adding toppings to their yogurt, with cereal and grains second in popularity only to fruit.
We are excited to partner with Kellogg's