date:May 15, 2014
r way while others will take time to implement and yield positive results.
First, the company is focused on sharpening its marketing efforts to convert brand awareness into purchases. SodaStream users are passionate about the product, Mr. Guthrie said, with 77% using the machines at least three or four times a week and 55% using SodaStream products daily, according to a recent survey.
At the same time, unaided brand awareness grew at a double-digit pace year over year to 40% with aided awarene