date:May 15, 2014
Four strategies shape SodaStream Internationals plans to revive its business in the United States, where sales declined 28% during the companys first quarter.
While I see many positives in the business, its clear that our rapid growth from zero to $200 million outpaced the development of our infrastructure, said Scott Guthrie, general manager of the Americas region, during a May 14 call with financial analysts to discuss first-quarter earnings. Many of the much-needed changes are currently unde