Domestic brands at top of list for buyers
date:May 15, 2014
Ltd, according to the report.

Yu said the firms ranked are masters at making their brands matter to consumers. Their responsiveness to fast-changing consumer trends across China is critical to their success.

They grow by meeting necessities while adding significance and a little luxury.

Despite the booming trend of Chinese brands on the domestic market, there is little presence of them globally, suggesting their limited international appeal.

Chinese shoppers, more aware of food safety than
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