Frugal U.S. consumers make it tough for food companies to raise prices
date:May 15, 2014
is one of the few companies expected to have the power to raise prices due to its popularity with higher income diners. The burrito chain is increasing menu prices this quarter, but only after giving customers a benefit by removing almost all food ingredients made with genetically modified organisms, or GMOs.

You're hearing that they want to, but the question always becomes: Can it stick? said Prudential Financial market strategist Quincy Krosby, referring to raising prices. What the consumer
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