date:May 14, 2014
Eclairs Velvets bags are a treat to enjoy on the move or in a free moment.
Kaitlin Williams, candy brand manager at Mondelēz International, said:
Weve already seen some great success with Cadbury Eclairs Velvets, with value rate of sale already matching our Cadbury Eclairs Classic SKU, and the product is helping to attract new consumers to the format and inspire new occasions for individual snacking.
Our new TV ad and supporting campaign aims to educate consumers on the new soft Eclair, and