date:May 14, 2014
Cadbury Eclairs Velvets, the latest innovation from Cadbury, is set for a marketing boost this summer, with a new high-profile TV and cinema campaign from May.
The advert, screening from 12th May, describes the softer take on the classic, a soft caramel with a chocolatey centre, enrobed in Cadbury milk chocolate.
The campaign is part of a 2 million UK marketing investment in 2014, and will also include cinema, video on demand, digital, sampling and in-store activity
Launched in March, Cadbury