date:May 14, 2014
may have played as big a role as any in hampering its growth. The brands founders wanted a name that evoked purity and goodness. Deeming water as the purest thing they knew, they combined waters atomic elements HYDRogen and OXygen into one word. But market research conducted by Keebler indicated most consumers associated the name with more industrial purposes, such as antiseptics or cleaning liquids.
Hence, Keebler changed the name to Droxies in the late 1990s, but the change proved far too