date:May 14, 2014
formulated product named Droxies. Keebler was later acquired by the Kellogg Co. in 2001. Kellogg removed Droxies from the market in 2003, and then revived Hydrox in 2008 in celebration of the cookies 100th anniversary. Distributed under the Sunshine label, Hydrox cookies shipped in late August 2008 with a slightly different recipe from the original. Less than a year later the products were again off the market.
A 1999 Fortune magazine article reflecting on Hydroxs woes indicated the brands name