McWilliam’s unveils new wine portfolio and range
date:May 13, 2014
een designed after Consumer Insight to ensure each range is carefully tailored to its target audience.

UK sales director James Roberts said: McWilliams has long-standing sourcing abilities in New South Wales, and by utilising the great diversity found here we are able to provide a clear hierarchy.

Each range increases in quality and character as it ascends in altitude from varietal-led entry-level wines, to regionally expressive wines that are perfect for the more adventurous and knowledgeabl
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