Coles and Woolworths commit to permeate-free revolution
date:Jul 19, 2012
tep the greatest transformation in the milk manufacturing process in more than 100 years, and said that that its consumers would be able to choose milk that is as close as possible to how it is on a farm.

The two retailers did not disclose why they were moving towards permeate-free milk, but the fact that both have contracts with Lion, as well as Parmalat, Murray Goulburn and Harvey for their private-label could have hastened their decision.

Lion though said that in omitting permeate, it had r
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