date:May 13, 2014
igned bottles, each with one of six global cities printed on it; New York, Shanghai, Berlin, Amsterdam, London Rio de Janeiro. Special edition bottles will be available globally.
Men of the World want to make the most out of their time in the city, because they know life only gives them one shot. So they really live their city by seeking out new experiences and adventures and they have an underlying fear of missing out on the best ones (FOMO), said Gianluca Di Tondo, Senior Brand Director Glob