date:May 13, 2014
Heineken has today unveiled its latest global campaign, 'Cities of the World', aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities. The fully integrated campaign includes a 2 minute TVC, on-line activation and special edition Heineken bottles.
The latest TVC, 'The City', is the seventh film in 'The Legends' series featuring Men of the World who are pushed to discover their limits and go beyond them. Created by Heineken, in partnership with Wieden + Ken