date:May 13, 2014
vate pilots within 90 days. The pilots will focus on the crucial area of mobile at retail. Brands will start by spending one week working side-by-side with their startups at their headquarters, immersing the company's marketers into startup culture.
Mobile Futures is so exciting for us, because it will step-change our thinking around how we engage with consumers in the mobile world that we live in, said Amanda Banfield, Managing Director Snacking Australia, Mondelez International. It will encou