date:May 13, 2014
Nestl is partnering with the social media site Pinterest, pioneering new methods to deepen engagement with consumers on social media through promoted Promoted Pins on the site.
As part of the pilot programme some of the companys best-known brands including Nespresso, Dreyers and Purina will invest in 'Promoted Pins' to gauge the effectiveness of the platform as a paid media channel.
Promoted Pins are images created by the brands that are then pinned on pages that users of the site create.
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