date:May 12, 2014
k. The packaging should not only be fun, but also important in contributing to the packing of fruit and vegetables. There are few consumers who buy a product because the packaging is nice. Protecting the product was a significant starting point.
Apple Baguette
The design process resulted in the 'baguette' package, developed for apples, but at a later stage also to be used for other fruits. The cardboard packaging offers more protection to the apple, as well as more communication space. We had