date:May 12, 2014
A warm summer saw UK soft drinks sales increase by 4% according to the 2014 UK Soft Drinks Report Creating new choices, published by the British Soft Drinks Association today.
Despite the tough economic climate 2013 confirmed that warm, sunny weather remains the single most effective driver of soft drinks consumption with the heatwave in July helping to increase bottled water sales by 10.4 per cent, the report said.
The good weather also had a positive impact on the industry overall. Retail v