date:May 12, 2014
The Laughing Cow is directly targeting its core female fan base with a new on-pack promotion this spring, offering the chance to win a weekly 1,000 shopping spree at House of Fraser.
Promotional packs will be on sale for eight weeks, offering consumers the chance to win a 1,000 splurge at the department store in a weekly draw, in addition to daily opportunities to instantly win a 50 shopping voucher.
High awareness of the promotion is expected amongst Laughing Cows core consumers, as the promo