date:May 12, 2014
w high teens in the first quarter and ahead of the industry in the segment. Innovations delivered excellent volume and value growth in Above Premium, led by Miller Fortune and the Redd's franchise.
Launched in February, Miller Fortune was supported with strong distribution and gained a 0.3 share of total industry volume in March, according to Nielsen.
The Redd's franchise performed well in the first quarter, more than doubling its volume versus the prior year, and Redd's Apple Ale continues to