date:May 12, 2014
o a new generation of legal age beer drinkers.
Based on these strong results, the Original Lite Can will be in-market through September, and an updated design inspired by the brand's original look will be unveiled in October across all packaging.
This summer, Miller Lite will launch its Miller Time for America campaign, which will encourage consumers to engage with the brand online for a chance to have their photos included in a national television commercial.
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