date:May 12, 2014
nce cans while supplies last.
Coors Light will engage sports fans and Latino consumers by continuing its partnership with the LigaMx soccer league and through advertising during this year's World Cup broadcasts from Brazil.
Miller Lite declined mid-single digits in the first quarter, but achieved a high-single digit trend improvement in can STRs versus the fourth quarter of 2013. The brand brought back the Original Lite Can in the first quarter to tell the story of Miller Lite's authenticity t