date:May 12, 2014
hlights for the First Quarter
Premium Light portfolio STRs declined mid-single digits but still gained segment share in the first quarter, according to Nielsen.
Coors Light declined mid-single digits in the first quarter. The brand will connect with legal drinking age millennial consumers in 2014 by introducing new, cutting-edge designs on packaging each trimester.
Last week, Coors Light introduced its first line extension, Coors Light Summer Brew, which will be available exclusively in 10 ou