date:May 12, 2014
Light segment. This month, we will continue to engage legal drinking age millennials around Premium Lights with the release of Coors Light's first line extension, Coors Light Summer Brew.
First Quarter Highlights
Unless otherwise indicated, all amounts are in U.S. dollars and calculated in accordance with accounting principles generally accepted in the U.S. (U.S. GAAP). All percentages are versus the prior year comparable period and include MillerCoors operations in the U.S. and Puerto Rico.