date:May 12, 2014
, said MillerCoors Chief Executive Officer Tom Long. In Above Premium, we are expanding the category and attracting new legal drinking age consumers to beer with our innovations and brands like Leinenkugel's and Blue Moon. The key to our success will be our performance in Premium Lights, which have been particularly challenged recently, including in the first quarter. We have made Miller Lite more relevant for millennials by bringing back the Original Lite Can, and we gained share in the Premium