date:May 12, 2014
ume growth among all craft brands in the quarter, according to Nielsen.
Coors Banquet grew mid-single digits in the first quarter and has grown for over seven consecutive years. In 2014, the brand launched one of the biggest media plans in its history, and Coors Banquet television advertising will air nationally throughout the year. Coors Banquet will continue to tell its story of timeless Western masculinity with four new can designs in market from April through June.
In April 2014, Miller Hi