date:May 12, 2014
The code, which is only revealed when the polyester lid is peeled back, is the first of its type to be used in the UK dairy market. Chadwicks has printed 19 different lid designs for the Yeo Valley range.
Each lid has its own unique 10 character code that customers enter online via the Yeo Valley website for the chance to win a VW campervan.
Dan Rusga, Marketing Director from Yeo Valley said: When Chadwicks first came to us with this innovative printing technique we were quick to identify an