Monster outpacing energy drink category
date:May 12, 2014
rman and chief executive officer, during a May 8 call with financial analysts to discuss first-quarter earnings.

With new strawberry and peanut butter cup flavors launching this year, the Muscle Monster line of protein drinks continues to gain traction, Mr. Sacks said. The recently added Ultra line of zero-calorie energy drinks and the companys original Monster Energy beverage also showed gains.

New additions to the Monster family are planned for later in the year. Monster recently introduced
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