Wendy’s winning with millennials, boomers
date:May 12, 2014
e to refine this model of our high-end messaging, as well as our low-end messaging out there. But value is something that is definitely a bit of an evolving thing in the marketplace, I think, in a lot of ways because of how millennials are a bit shifting their approach.

The chain overcame harsh winter weather and ongoing marketplace challenges to deliver a solid first quarter. Company-operated same-restaurant sales increased 1.3% on the strength of successful product promotions and higher traff
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