date:May 12, 2014
- to 34-year-old sector, the company plans to expand its digital marketing efforts on the success of last years social media campaign for the Pretzel Bacon Cheeseburger.
The common denominator across consumer groups is that people love Wendys food, Mr. Brolick said. Our brand is strongly associated with great-tasting food, high-quality fresh ingredients, and innovative products. We believe this represents an important competitive advantage that we intend to leverage even more intently.
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