date:May 12, 2014
ident and chief executive officer, during a May 8 call with financial analysts. Boomers and millennials definitely have different lifestyles, different product needs, and different media habits. However, what we have seen is that growing our relevance with millennials has not come at the expense of building our business with boomers.
As an example, a recent Wendys advertising campaign that featured a millennial consumer resonated well across demographic groups, he said. To further engage the 18