date:May 09, 2014
ourpowells brand innovation creative director, said the first task was to create a credible and timeless core for the brand and set about building a strong set of brand values that inform everything the brand does.
This becomes the platform for everything from new product lines to sponsored events and local community initiatives. While its designed to be a global brand, it also really sets out to behave in a small and localised way.
As well as the new crafted bottle, Seymourpowell created a ne