date:May 09, 2014
Recognising the global potential of a 2012 regional initiative from Finland that capitalised upon the growing trend for sweeter tasting alcoholic drinks, the Carlsberg Group enlisted Seymourpowell to help turn a single variant regional initiative into a globally relevant brand.
Seymourpowell said conceptually Seth Rileys Garage Hard Lemon Drink builds on a proud heritage of traditional American home-made craftsmanship, evoking the spirit of small-scale workshop innovation.
Kevin Johnson, Seym