date:May 09, 2014
ry Marketing Director at Premier Foods added: The new design created by Coley Porter Bell clearly demonstrates its understanding of the product variant and the need to help shoppers navigate the very busy category of cooking sauces.
Lasagne is the third-biggest flavour in the UKs cooking sauce category with annual sales of 34m, CPB also developed the re-brand for two new lasagne sauce pouches (white sauce and tomato sauce) a new line which was announced earlier this year. Lasagne sauces are n